Pinnacle Worldwide 

Unlike many international groups that claim to work together, the Pinnacle members actually do. Shared clients, shared advice and quarterly meetings mean that members know their counterparts personally, which creates a solid foundation for business success.

• Industry Experience        •  Practice Expertise (below)

Pinnacle members are public relations professionals who have years of corporate and agency experience in various areas of expertise, including:

Technology   |   Consumer   |   Healthcare   |   Business-to-business

These practice leaders are available to all Pinnacle firms and their clients on an as-needed basis. For example, technology experts can be included in a telephone or email conference to provide guidance to a team in a completely different region of the world. Working with Pinnacle assures you the right combination of regional knowledge and practice expertise from well-qualified professionals, regardless of their location, who have grown their own public relations practices.

Leveraging the core expertise of technology communications professionals, Pinnacle Worldwide is able to deliver highly predictable results in an increasingly sophisticated marketplace. Pinnacle's combined client list reads like the Who’s Who of technology. Pinnacle's success has been based on effectively formulating and testing messaging, articulating breakthrough strategies and meticulously implementing tactical plans. From launching and positioning new technology products to helping build global brands, Pinnacle's technology practice leaders have the knowledge to help clients implement their global vision with maximum local impact around the world.

Today’s consumer is more informed, better educated and more demanding than ever. With access to the most sophisticated and timely proprietary data from Roper GfK, Pinnacle members are able to determine the messaging that is most likely to impact desired behavior. Pinnacle's consumer practice leaders are recognized internationally for campaigns that are among the most creative in the world at building brands. They know how to get our clients’ messages seen and heard in an increasingly cluttered marketplace.

Pinnacle Worldwide’s Healthcare Group pools the creative insight and client experience of some of the most experienced healthcare communicators from around the globe. Senior practitioners with significant experience in pharmaceuticals, provider organizations and associations regularly share new insights into the critical issues facing the healthcare industry. Their experience includes successful strategies that are working in marketing communications, policy issues, managed care, crisis communications and corporate communications. Pinnacle members also have access to data that identifies the latest trends. This includes how consumers are increasingly using the Internet to access health care information or the importance of health care as a leading concern among Americans.

Reaching market segments and impacting behavior in increasingly cluttered and complex global marketplaces presents major challenges. Pinnacle B2B practice leaders know how to develop and research the appropriate messaging and positioning that will resonate with the audiences you want to reach. Practice leaders are highly experienced at differentiating our clients’ products or services, as they launch new entities, products, or memberships around the world.